July 1, 2021

LatchOS Delivers Convenience and Flexibility at Greystar’s Laureat

Minutes from the beach and around the corner from Las Olas Boulevard, The Laureat offers luxury, hotel-style living in the heart of Ft. Lauderdale. Owned and managed by Greystar, The Laureat’s 329 units have access to resort-inspired amenities, made conveniently and securely accessible by LatchOS.

Based in Charleston, Greystar is a leader in the management, investment, and development of rental properties nationwide, with over 740,000 multifamily units and student beds under management globally. While Greystar and Latch have partnered on multiple Greystar-managed buildings, The Laureat is the first partnership for a property owned by Greystar Investment Group. 

“Latch is awesome! It is such a great way for residents to manage their own entry system. Latch also allows residents to let their guests in and out of the building. This takes a huge responsibility off the leasing and management staff. I highly recommend Latch to any building!” -Erica Chapman, Senior Property Manager.

In addition to unit entry, residents of The Laureat required access to shared spaces like the fitness center, business center, resident clubroom, gaming center, and parking garage. With the Latch M and R, residents are able to experience all that The Laureat has to offer without managing multiple keys and fobs.


Return on Smart Building Investments

Smart building technology delivers a wide range of financial benefits for multifamily owners and operators. From cost efficiencies to improved customer experience, a strategic investment in the right technology solution can positively impact both the cost and revenue sides of the ledger.

There are several different ways to estimate how smart communities achieve ROI. Learn more about the four most popular approaches in our easy-to-read guides.

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