Cookie Policy

Effective Date: March 28, 2023

Latch Systems, Inc. ("Latch," "we," "our" or "us") respects your privacy and is committed to protecting your information. Below is information about how Latch uses cookies and other similar technology on this Website.

When you visit the Website, we automatically collect certain information about your activities ("Website Usage Information"). We use the information we collect to enhance your visit to the Website and to provide you with information tailored to your needs.

Website Usage Information is information about how our visitors use and navigate the Website. This includes, for example, the number and frequency of visitors to each web page, the length of their stays, the type of browser each visitor is using to view the Website (for example, Internet Explorer, Firefox), the type of operating system each visitor is using, (for example, Windows, macOS), the domain name of each visitor's Internet service provider, the location data such as the visitor’s IP address, the address (or "URL") of the Website that the visitor came from before visiting the Website, which pages were visited on the Website, what was clicked on, and certain other available information. An IP address is a number that is automatically assigned to your computer whenever you access the Internet, which our web servers use to identify where to send the information your computer requests. When you request pages from the Website, our servers log your IP address as well as information about your activities on those pages. To collect this Website Usage Information, the Website and any emails sent to you by the Website (or otherwise by Latch) may utilize cookies, web beacons, embedded scripts, device and activity monitoring, chat automation and/or transcription, session replay, or similar technologies.


A cookie is a small data file sent to your browser when you visit the Website, and stored on your computer. Cookies automatically identify your web browser to the Website whenever you visit the Website, and may make navigating and using the Website easier for you. Also, by tracking how and when you use the Website, cookies help us determine which areas are popular and which are not. Additionally, accepting cookies may allow you to, among other things, personalize and enhance your experience on the Website. If you do not wish to allow for the use of cookies, you can generally opt-out of providing this information by setting your browser to reject cookies. However, please be aware that some areas of the Website may not provide you with an acceptable user experience if you have disabled the use of cookies.

A web beacon is a small, often invisible, graphic element included in a web page or email. It allows the party that set the web beacon to monitor and collect certain limited information about the viewer of the web page or email message (such as the type of browser downloading the web beacon, the IP address of the computer that the web beacon is sent to and the time the web beacon was viewed, as well as the URL of the page the web beacon comes from). We may use web beacons for many purposes, such as to count visitors to the Website, or to monitor how visitors navigate the Website, and we may include web beacons or similar technologies in emails in order to count how many emails (or particular articles, links, etc.) we sent were actually opened.

A pixel is a tiny image that may be embedded within web pages and emails, requiring a call (which provides device and visit information) to our servers in order for the pixel to be rendered in those web pages and emails. We use pixels to learn more about your interactions with email content or web content, such as whether you interacted with ads or posts. Pixels can also enable us and third parties to place cookies on your browser.

An embedded script is programming code that is designed to collect information about your interactions with the Website. It is temporarily downloaded onto your computer from our Web server or a third party we work with, is active only while you are connected to the Website, and is deleted thereafter.

For more information on cookies, go to

In this Notice, we refer to cookies and similar technology collectively as “cookies.”

Our Use of Cookies for Marketing and Analytics

We may use information collected from our cookies to identify user behavior and to serve content and offers based on your profile, and for the other purposes described below, to the extent legally permissible in certain jurisdictions.

In other cases, we can associate cookie information (including information from cookies placed via our advertisements on third party sites) with an identifiable individual. For example:

Our Use of Cookies from Third Party Companies

Some cookies, web beacons and other tracking and storage technologies that we use are from third party companies (third party cookies) to provide us with web analytics and intelligence about our Website which may also be used to provide measurement services and target ads. These companies use programming code to collect information about your interaction with our Website, such as the pages you visit, the links you click on and how long you are on our Website. This code is only active while you are on our Website.

Cookies and Similar Technologies We Use

Website Usage Information is frequently anonymous information, since it is not normally associated with you or your identity. It may be used for a number of purposes, such as system administration, to help us understand the demographics of the visitors to the Website, to enhance the performance and usefulness of the Website, to report aggregate information to our business partners, or to audit use of the Website. If Website Usage Information is combined with your personal information in a manner that it is directly associated with your identity, then it will be treated as personal information under our Privacy Policy.

Most Internet browsers permit you to limit or remove cookies that are associated with that browser. Learn more by consulting your browser’s settings. However, if you block or clear cookies on your browser some of the features and functionality of our Website may not be available to you or may not operate as intended. If you disable cookies, note, however, that we will still need to set a cookie on your device to remember your cookie preferences when you visit our Website again from a single browser.

At the moment, it is technically impossible for you to synchronize your settings between your browsers and your devices (e.g., your computer and your smartphone). You must set them on each browser/device that you currently use and each time you use a new browser or device.

Additionally, you can adjust your cookie settings at any time by clicking here: Cookie Settings. As a California resident, you can also use that link to opt out of the sale or sharing of your information, as these terms are defined under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, CCPA).

Changes to this Notice

This Notice may be revised occasionally and in accordance with business or legal requirements. Any changes made will be reflected on this Website. This Notice is specific to Latch operations and applies to information that you provide to Latch through the Website and Latch commercial and consumer applications. Please revisit this Notice regularly to stay informed about our use of cookies and similar technologies. If you have any questions, please contact us as explained below.

Contact us

If you have questions about the use of cookies or similar technologies on our Website, do not hesitate to contact us by email at You will also find more information about the types of personal data we collect about you and how you may exercise your data privacy rights in our Privacy Policy.