February 26, 2021

Latch Hires Chris Lee as Chief Revenue Officer

Today, Latch announced that Chris Lee has joined its leadership team as Chief Revenue Officer. Lee will lead Latch’s Accounts, Field Sales, and Revenue Operations departments as they scale to serve Latch’s growing business, leveraging his decades of SaaS sales experience.

“Chris’ track record of accelerating growth at innovative, software driven businesses through and beyond their IPOs is of tremendous value to Latch as we ensure we have the leadership team necessary to take advantage of our next chapter,” said Latch COO, Ali Hussain. “While we’ve already achieved product market fit and are quickly scaling, having Chris’ leadership will ensure Latch’s sales organization continues to be a best-in-class partner to our customers as real estate continues its historic, one-time transition from analogue to digital.”

Prior to joining Latch, Lee served as Chief Revenue Officer at Reputation.com, where he restructured the sales organization and quickly doubled their ARR. Before joining Reputation.com, he served as EVP of Global Sales at FinancialForce, managing a 130 person sales team, and achieving 40% YoY sales growth for two consecutive years.

Previously, as Docusign’s VP and GM of North American Sales, Lee scaled the company’s global sales operation and secured blue-chip customers including JP Morgan Chase, Bank of America, and Citi. Lee also spent a decade at Salesforce.com, rising to VP of Enterprise Sales, where he was instrumental in scaling the global sales organization from an annual revenue of $50 million to more than $4 billion.

Lee is the author of the sales methodology “P.O.W.E.R,” which he has leveraged for years to ensure sales cycle process and alignment at companies including Salesforce.com, DocuSign, and Reputation.com.  

Lee has built a strong reputation as a high-performing sales leader experienced in simultaneously scaling a salesforce and bringing out the best in each team member, resulting in a track record of consistent revenue growth. As Latch’s customers continue to seek out industry-leading technology solutions to differentiate their properties and increase their NOI, Lee’s leadership will embolden Latch for its next phase of growth.

“I’ve been fortunate to be a part of several incredible, high-growth companies, but have never been more convinced of what is possible than I am with Latch,” said Lee. “Latch has all the necessary ingredients to scale its product market fit via both new and existing customers, not to mention new verticals and geographies, and I couldn’t be more excited to be a part of this amazing journey.”


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